Culture, traditions and gastronomy in the sights of Chinese tourists

  According to specialized studies, the Chinese travel more than anyone else in the world.

   After the restrictions imposed by the COVID-19 pandemic were lifted, China has become the most important source of tourists in the world, with Chinese tourists expressing specific preferences ranging from interest in the culture, traditions and gastronomy of the destinations they visit to shopping or the use of technology.

Chinese tourists prefer to use mobile applications and digital platforms to book and plan their trips, representing specificities of this market segment. The specialized marketing site www.influchina.es reports that they are also increasingly interested in ecotourism and adventure tourism, while seeking authentic and personalized experiences.

Their trips tend to be longer than the international average, ranging from one week to one month, and they do not only travel in groups; there is a growing expectationof independent tours, especially among the younger generations, and among the destinations they choose are Japan, Thailand, the United States, several European nations and Australia.

   Chinese culture and traditions influence tourists’ preferences, so they tend to look for destinations that have historical or cultural significance to them, according to another marketing and advertising site specializing in this market: https://es.marketingtochina.com/.

   The Chinese value the quality of customer service and personalized attention, and prefer to walk along sandy beaches, take pictures and play.

  In Cuba, they can appreciate a diverse destination offering heritage values, nature, cultural and culinary traditions, in addition to the sunshine and beaches, unique on this side of the planet.

   According to the World Travel and Tourism Council, the return of Chinese tourists to the global market is decisive for the recovery of the leisure industry after the pandemic, as another of their characteristics is their high spending on purchases. In 2024, they spent some $250 billion on foreign travel, up from the pre-COVID-19 levels.